Tourism needs to meet Sustainable Development Goals

Development needs are all over the canvas that MAO works in. Every community is the same in a lot of ways in that the needs are the same, but what is not all the same is the feeling from the community about which needs are the most essential. Working together with a community to bring about solutions to problems that they know they have and they want to fix, this will result in development that is not just sexy for advertising but actually is embraced and changes lives.


On our first visits with new communities we work with, we want to learn about the community from the perspective of the people and the leaders in the community. We talk about the demographics of their community, the education situation, local environment, needs and felt needs, etc… This gives us a starting point for relationship that tourism that can impact in a productive and sustainable way. In development training, one thing we learn is that projects will be embraced and development can happen when we address felt needs, even though from our perspective we may see the needs as different than the community. Better to help address felt needs first, whether they are actual needs or not, because in that develops a relationship that shows that you care for the things they care for. From a basis of trust like this, the door opens to all sorts of opportunities. This past year, in one community we stepped too quickly into looking to provide solutions before the trust was established, and it has failed miserably. We gotta build the trust and value the thoughts and feelings of the communities we work in first and foremost. Our goals are to link our company that looks like tourism with a goal of development, but for the communities we work in, tourism is a thing they don’t understand.

We feel that there is so much more potential for tourism to create impact that what it is producing. Tourism is unattainable for so many who work 7 days a week, 52 weeks a year, just to make enough to survive off of. However, those who travel to these places, tourism is not only attainable but considered as a right…not a luxury. There is a degree of privilege that exists amongst those who travel that doesn’t exist in the communities they are often going to. For this reason, we believe that tourism needs to make a bigger impact on the villages we work in, and its also the reason we want to champion sustainable tourism development. Tourism needs to be a catalyst toward change and development. I like to look back towards the UN’s SDG’s and consider how we can utilize our own company to reach sustainable development goals, and then how we can partner with other organizations and people who can bring development in a way that is outside of our scope and ability, but are also needs in the communities we work in.

If you’re unfamiliar with the UN’s Sustainable Development Goals…

We see potential for tourism to aid in helping promote many, if not all of these goals, and if we don’t have the capacity as MAO, we can link to people who do (#17 Partnerships), and bring about a wholistic form of development along with our goals of creating work and economic growth in remote communities. So far, we’ve chosen to really make investment in a few of these goals, but are not limiting ourselves to only these in the future. There are things that we do that indirectly contribute to other goals, but we want to point out the things that we are intentionally engaging.

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Creating opportunity through economy in remote communities to give opportunity for people at home, so that they don’t feel the need to move abroad illegally to a life of certain exploitation. This is why we launched into business in the first place.

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Our goal in starting MAO is creating opportunities that protect people and create economic opportunity. The logical conclusion is to invest our profit and link our clients to creating education solutions for families who want to educate their kids, but lack the financials to be able to send their kids to live in education hostels in the city for high school.

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We have vision for many things, but lack the resources or skillset to effect change. We love to network and connect with CSO’s, NGO’s and just individuals who have skills that can be useful in the communities we engage. We have the relational trust and want to link our communities to solutions to problems that they have, but are outside our capacity.

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Having experience in WASH (Water and Sanitation Health) training, we’ve both provided our hosting families with water filters, as well as partnered (#17) with others to develop village-wide long term solution biosand water filtration systems.

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We are constantly seeing our beautiful spots littered with trash. People from the city come out to remote areas for pleasure, and as much as we love people experiencing nature, we don’t love the trash that gets left behind. So we partnered (#17) with Trash Hero to launch a chapter in Lashio and stimulate both a care for the environment and climate action.

Our goal is that by being a link in the chain of development, we can inspire others in the tourism sector to embrace a similar mindset of transformational toursim. There is so much more potential that we need to unlock in the industry, and we all can be part of being a link in the chain to bring development in all the communities that tourism in Myanmar touches.

There are a lot of great sustainable tourism options in Myanmar who are also seeing potential for development to happen. In future posts, we will profile other companies who we know who embrace the 17 SDG’s, who embody these same ideals and promote responsible travel all around Myanmar.

Relationships through Cliff Jumping

There is a village we spend a lot, I mean A LOT of time in from January to June, because its the community that is host to an incredible waterfall adventure that MAO operates. It also happens to be the time of year when the kids have time off school, so more time to come and hang out. When we show up, the kids start chattering and by the time we are ready to guide people down to the falls, a group has formed who both participates in and brings joy to both us and our clients. Our guys have become like heroes for these boys and young men, and have an open door to influence them positively. Lots of young men end up using and becoming addicted to drugs in Northern Shan, as this region is a source of a large amount of production, so we are trying to develop opportunities to influence this younger generation to make wise decisions with their future. A lot of them now want to be guides because the men they look up to work with MAO, and guide in their backyard waterfalls, so we need to capitalize on this relationship capital and start investing in these kids so that they make the foundational wise decisions now to stay committed to school, keep away from drugs and addicting substances, so that in the days of their youth they can pave the way for a future. We are right now in the discussing stage of creating a young men’s group that meets a couple times a month, but have yet to set a plan in motion.

Just on the edge of their village drops a waterfall that we’ve coined Dark Horse Falls, as we feel like it is a dark horse favorite for best waterfall in Myanmar. We’ve compiled a video titles Dark Horse Men to celebrate our MAO guys insanity and the courage of the young generation in the village.

Our Myanmar Adventure Outfitters crew has lots of fun engaging with the local kids and pushing our boundaries and skills. 2019 season is coming to a close as the rains come, so celebrating with this cliff jumping edit.

Moving Forward...Slowly!

Photo courtesy Chris Sinclair

Photo courtesy Chris Sinclair

Our heart is to create impact in our community through adventuring in the communities along the Burma Road and bringing new opportunities to the people in these isolated areas.  I just returned from Thailand, where I could speak Burmese with so many people, evidence of the mass exodus of Myanmar's people looking for job opportunities abroad.  Hopefully in their risk of seeking employment in another country, like Thailand, China, India, Malaysia or Singapore, they find good work, where they get paid justly and are not mistreated, but that is the exception and not the rule.  Our vision is to create jobs in rural Northern Shan State, where education and employment is limited, resulting in great risk for a job abroad, leaving family members behind, and potentially risking their safety for a chance at a better life.  Trafficking, forced labor and prostitution, unpaid wages, human slavery, forced marriages to Chinese men...these are all common potential outcomes for people from Shan State living abroad.    

Myanmar Adventure Outfitters will make impact, but getting there is a slow process in starting up, and jumping through all the hoops.  Merely the legal process has taken us nearly 6 months to start the business and we are not done yet. We are on location now, and can start to develop the business, what we will offer, and make connections in communities outside of Lashio where we will take travellers. But to do this right, to really honour the people, it takes time to build relationships where they are valued the way that they deserve, and not just used for our benefit.  Everything seems to happen slower in Myanmar. Even wire transfers, which has taken now 3 weeks to transfer, and has still not arrived. We are ready to start moving forward, purchasing equipment, developing our service, but are at the mercy of a slow system.

To those who are following us, we hope to represent more than just the beauty of our area through our Instagram and Facebook feeds, and in the next couple months we hope to start offering travellers a small sampling of the service we will develop as relationships form, and through this to make economic and social impact in the region.